ADFCA Launches Media Policy to Streamline Communication Management.
Abu Dhabi Food Control Authority (ADFCA) has announced today that it had finalized a comprehensive policy document covering all aspects of its communication processes.
The document lays down clear timelines and guidance for facilitating interaction with the mass media with a view to ensure maximum transparency, promptness and proactive communication in all areas of ADFCA's public engagements, such as food safety, agriculture and livestock management.
A pioneering move among government entities, ADFCA's media policy is based on a clear understanding of the fast-paced changes in the world of communications. ADFCA aims to put in place a system by which not only its messages are accurately conveyed to the media promptly but also contains provisions for responding to media queries in a quicker fashion.
Mohammed Jalal Al Reyaysa, Director of Communications and Community Service at ADFCA, said: ï¿½We have developed this policy as part of ADFCAï¿½s key priorities to ensure an efficient and timely communication system with the media. The media has always played a key role in helping us communicate our work and messages to the general public on food safety, farming and livestock wealth. With these three crucial areas of national life under our care, the need to have in place a proper communication system and its management in a timely fashion cannot be overemphasized. We are thankful to the media for their
support and we believe it is our professional duty to facilitate the media's engagement with us to the maximum extent," he pointed out.
Al Reyaysa added: ï¿½The new policy is in line with the strategies of the Government of Abu Dhabi. It seeks to refashion the communication system of ADFCA in order to reach out to the media at a faster pace than before. We are aware of the mind-boggling changes that happened in the media over the past few years. Keeping pace with these changes is essential to the transmission of our messages to the public. Alongside the mass media, the policy also envisages a proactive engagement with the New Media, which is important to reach out many significant sections of the society," he explained, adding that the Authority would implement the best practices in all areas.
In pursuit of its vision to be an internationally recognized food and agriculture organization that contributes to the well-being of the community, ADFCA has been working closely with local, regional and international media to reach out to all stake holders.