The BBC highlighted the Abu Dhabi Baqala project the project for reorganizing the retail (grocery) sector, in its prestigious Middle East Business Report program last week. The program emphasized the qualitative difference the success of the project would make to the retail sector in Abu Dhabi and the advantages that it will give the consumers.
The program carried an interview with Mohamed Jalal Al Rayssi, the official spokesperson for the governmental committee tasked with overseeing the implementation of the Baqala project in the Abu Dhabi metropolitan area. Al Rayssi explained during the interview that the project was in line with the Abu Dhabi Vision 2030, which envisions the development of the emirate in various spheres. He also said the new standards and specifications are meant to give the consumer a better feel of the stores and better services and products.
The massive responses from consumers on ADFCA's Twitter account is also an indication of the growing popularity of the project as people are regularly commending the project and even uploading pictures of the new groceries in their areas. Citizens of other GCC and Arab countries are also calling for similar projects in their respective countries in view of the success of the project in Abu Dhabi and the benefits that accrues from it to the general public.